Badge snobbery will be their loss since this is a sharp looking and well-made car that takes on the likes of the VW Passat and Ford Mondeo and does an impressive job. The Hyundai i40 Tourer is a large family estate with a boot that measures 553 litres which will expand to an impressive 1,720 litres when the rear seats are folded flat.
There's just one engine to choose from, a 1.7 litre diesel that will return 60 mpg when coupled to the manual gearbox though the automatic transmission does impact on economy and emissions and is not the best of performers.
Out on the road, the Hyundai i40 Tourer is a comfortable car to drive around town and at speed on motorways where the cabin is quiet and the handling is sharp enough; it's not quite as enjoyable to drive as its main rivals but its stance is composed at speed and the feel is of a well-built and safe car.
One of the big attractions for the Hyundai i40 Tourer is its equipment list which is much better than many in its segment and the standard list includes alloy wheels, Bluetooth connectivity and air conditioning while other models come with satnav, panoramic sunroof and a powered tailgate.
It's a shame that potential buyers are put off by the badge but the Hyundai i40 Tourer makes for an excellent choice and the carmaker has vastly improved its offering in recent years so the car is reliable - this is underlined by its excellent five-year unlimited mileage warranty – cheap to run with a lot of equipment on-board for the money. As an estate, it's hard to beat and will meet most people's needs and wants effectively.